Beijing International Automotive Exhibition 2012 – HARMAN, the premium global audio and infotainment group (NYSE:HAR), today announced that China’s BAIC Motors has chosen HARMAN to provide branded premium audio and infotainment systems for the automaker’s new full-sized luxury sedan. The agreement is HARMAN’s first with BAIC.
“We are pleased to welcome this new relationship with BAIC,“ said Dinesh C. Paliwal, HARMAN’s Chairman, President, and Chief Executive Officer. “We will bring the full breadth of our global reach, our systems and connectivity expertise, and our unparalleled innovation to create audio and infotainment excellence for BAIC vehicles. Chinese customers are increasingly more discerning, and HARMAN’s audio and infotainment systems will deliver a world-class experience to every passenger.”
Entering the market in 2013, the new full size luxury sedan from BAIC Motors will offer a JBL-branded, 13-speaker audio system with seven channels of 5.1 surround sound and feature Harman’s next-generation infotainment platform. HARMAN and BAIC Motors will work closely together on the development of an advanced infotainment solution that fully meets the unique requirements of the Chinese market, and can be adapted for future new vehicles.
“We are pleased to partner with HARMAN, a respected company with a global track record of innovation and leadership, to provide our customers with the best experience for audio enjoyment and connected infotainment,” said Li Xuejan, Vice President of BAIC Group.
HARMAN is the leading supplier of advanced connectivity, infotainment, and audio to the world’s automakers, including Audi, BMW, Chrysler, FIAT, Ferrari, General Motors, Hyundai, Kia, Lexus, Land Rover, Mercedes Benz, Porsche, Toyota, and Volkswagen. HARMAN maintains manufacturing and R&D operations in Shanghai, Suzhou and Shenzhen, and recently bolstered its manufacturing and research capabilities in the People’s Republic with the opening of a 43,000 square metre facility in the city of Dandong. With nearly 2000 employees currently in China, HARMAN has an established base from which to supply the foreign and domestic Chinese automakers in what has become the world’s largest automotive market.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion for twelve months ending December 31, 2011. The Company's shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.