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BYD chooses HARMAN for Branded Audio Solution in E6 Electric Vehicle 

19-April-2011 
 

SHANGHAI -- AUTO SHANGHAI 2011 – HARMAN, the premium global audio and infotainment group (NYSE:HAR), announced today that the new BYD E6 electric vehicle will include premium branded audio solutions from HARMAN.

HARMAN will provide premium audio for the multi-purpose vehicles destined for international markets such as North America.   The first HARMAN-built system is expected to launch on vehicles in 2012, and will feature an eight-channel amplifier, subwoofer and ten speakers.

 “We are pleased to forge a new relationship with BYD,” said Dinesh C. Paliwal, the Company’s Chairman, President and CEO. “We will bring the full breadth of our global experience, our systems expertise, and strength in innovation to create world-class audio for the BYD E6 electric vehicle.  We are excited to be a part of the emerging electric car segment with BYD. 

HARMAN is a world leader in eco-friendly audio design for electric, hybrid, and environmentally-conscious automobiles.  The Company’s GreenEdge™ audio systems effectively reduce power consumption and heat generation while simultaneously offering superior sound quality. Perfect for the new breed of energy-conscious vehicles and their drivers, the new systems leverage state-of-the-art amplifier and speaker technologies that are more powerful, more compact, weigh less, and are more energy-efficient than conventional systems.  HARMAN also offers solutions to increase the safety of virtually silent electric and hybrid vehicles.  Called HALOsonic External Electronic Sound Synthesis, the solution use patented technologies to generate the engine sounds through speakers mounted at the front and rear to provide a warning to increase pedestrian safety.

HARMAN maintains manufacturing and R&D operations in Shanghai, Suzhou and Shenzhen, serving key customers such as Shanghai General Motors and Geely Motors.  The Company recently announced a further US$100 million investment to bolster its manufacturing and research capabilities in the People’s Republic with new facilities in the city of Dandong.  With more than 1200 employees currently in China, HARMAN has an established base from which to supply the foreign and domestic Chinese automakers in what has become the world’s largest automotive market. 

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

 

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