SHANGHAI – Harman International Industries Incorporated today celebrates the official opening of a new group office and research and development center in Shanghai, China, joined by leading customers, channel partners, and government officials. The move strengthens Harman’s presence in the region, complementing the company’s manufacturing facilities in Suzhou and Shenzhen. Located at 288 West Nanjing Road in the Huang Pu commercial district, Harman’s new office establishes a mainland Asia business base from which to lead investment and employment growth in the region.
“This new facility and the talented people who will staff it are an important part of our strategy to unlock the full potential of the People’s Republic of China for our customers and our investors,” said David Jin, Harman’s Country Manager for China and North Asia.
Concurrent with the office opening, Harman celebrated the global launch of its latest-generation, scalable automotive infotainment system. Designed in Asia, Europe and the US and slated for manufacturing at the company’s facility in Suzhou, the modular, software-based system extends the company’s audio and infotainment expertise to a broad cross section of domestic and global automakers.
“This new system fulfills a commitment to modularize our infotainment expertise in order to seize greater market opportunities,” said Dinesh C. Paliwal, Chairman, President and CEO of Harman International. “Our leadership in the luxury car segment is clear, and we will continue to serve these loyal customers with premium audio and infotainment. Our new system extends this capability to additional automotive customers at a price point determined by the advanced features they select.”
Capping an intensive one-year design effort, the new scalable software and electronics platform marries automotive audio, navigation and wireless technologies with a new generation of connectivity options. Automakers can now cost-effectively offer media-rich information and entertainment systems by selecting from any number of feature modules that have been pre-integrated and tested on the Harman platform. Using the company’s reliable QNX operating system software as its foundation, the system offers seamless recognition and playback of movies, music and other multimedia regardless of format; wireless connectivity to services such as Internet radio and social networking sites; and the latest in brilliant graphics and friendly user-interface.
Harman International has been active in the Chinese market since 1998 and currently employs about 1000 people there.