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Harman International Sharpens Focus at Berlin Consumer Electronics Show


STAMFORD, CT - September 3, 2009 - Harman International Industries, Incorporated (NYSE: HAR) said today that it will introduce a new strategic exhibit concept at the IFA Consumer Electronics Trade Fair which opens on September 4 in Berlin, Germany. Last year’s IFA event drew more than 200,000 visitors and some 6,000 journalists from around the world.

Harman International has had a strong presence at the IFA show for many years, previously hosting one of the event’s largest public displays. This year, the Company’s focused presentation will be open only to distributors, retailers and other channel partners, many of whom come to the fair with the intent of placing on-site orders. Harman has reserved the first observation level and surrounding areas of the IFA Radio Tower (Funkturm), a 125 meter tall Berlin icon that is visible throughout the region. Harman’s exclusive presentation will include a series of tents at the base of the tower to host product demonstrations, a sales and business center, and hospitality area. High above the fair, the Harman Sky Lounge will provide invited guests with a quiet place to finalize their business discussions.

“Although our IFA displays have long been a hit with the general public, our retail and distribution partners are the ones who really satisfy the market craving for quick access to the latest technologies,” said Dinesh C. Paliwal, Harman’s Chairman, President and CEO. “Our new focused exhibit concept will dramatically improve close interaction with this target audience while differentiating our company among the channel partners who drive the sale of Harman products.

The annual IFA Consumer Electronics Trade Fair spans more than 120,000 square meters of rented display space, hosting some 1200 exhibitors from more than 60 countries. It is considered the world’s largest marketplace for electronic entertainment, communications and information products. The event runs through September 9 at the Berlin Fairgrounds.

Harman International ( designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets. The Company maintains a strong presence in the Americas, Europe and Asia and employs about 9,500 people worldwide. The Harman International family of brands spans some 15 leading names including AKG, Audioaccess, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Revel, QNX, Soundcraft and Studer. The Company’s stock is traded on the New York Stock Exchange under the Symbol HAR.

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