STAMFORD, CT – Harman International Industries, Incorporated (NYSE: HAR) announced today that it will serve as title sponsor for a new television and online series in cooperation with Nat Geo Music and Nat Geo Adventure of the National Geographic Channels International family and other broadcast partners including linear, broadband and in-flight media. Entitled The Music Nomad, the series will explore a diverse set of music genres and artists through live and in-studio performances and interviews across several continents.
“This is an exciting opportunity for our company to celebrate the role of music from every genre and generation and to drive global brand awareness for the Harman products that make it possible,” said Dinesh C. Paliwal, Harman’s Chairman and CEO. “Harman’s technologies are integral to both the recording and broadcast of fine music and its enjoyment by discriminating audiences worldwide, and we are honored to join our broadcast partners in the production of this series.”
“We are delighted with Harman International’s generous support to help make this series possible,” said Sydney Suissa, Executive Vice President of Content for NGCI. “Harman’s passion for excellence in the music and entertainment field is a natural complement to our own, and we look forward to providing our mutual audience with some very memorable experiences.”
The upcoming Nat Geo Music series will be hosted by leading international music producer and CEO of the independent record label Cumbancha, Jacob Edgar, who for the past eleven years has also been the director of music research at Putumayo World Music. An ethnomusicologist with an insatiable curiosity for the latest trends in global music, Edgar has traveled the globe in search of search of exceptional songs and musical talent.
The new series is scheduled to begin airing in November on Nat Geo Music and Nat Geo Adventure, in cooperation with various cable and satellite providers. Combined with web-based broadband content, the episodes are expected to reach a massive global audience across the various broadcast partners. The season will begin with a visit to India, including its iconic Bollywood music genre, followed by on-location venues including Jamaica, the US and other sites.
The series is produced by Colorado-based ‘Tantra’ World Wide, whose credits include The Music Box, The Abraham Song, The Rock Star Diaries, and numerous music videos, cable, broadband and live music projects across four continents. Nat Geo Music (worldmusic.nationalgeographic.com) is a 24-hour music channel that debuted in 2007 and has since spread throughout Latin America, parts of Europe, and Africa.
Nat Geo Music takes its viewers on a musical journey around the world, broadcasting music videos, concerts, interviews and documentaries. Its focus includes stories that make music a vehicle for a better understanding and appreciation of today's global community, including interviews and signature Geo Sessions with globally conscious artists, engineers and producers.