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Largest Harman audio-visual experience showroom opens in Dubai 

07-January-2009 



DUBAI -- January 07, 2009 -- Harman International Industries Inc. (NYSE:HAR) said today that it has inaugurated its largest audio visual showroom at the Dubai Mall, in cooperation with its partners, harmanhouse. The 16,000 sq. ft facility is the largest AV outlet in the Middle East and home to a line-up of leading audiovisual brands including Harman Kardon, JBL, Infinity, Samsung, AKG and Becker.

The new “experiential showroom” redefines the process of audiovisual product selection through interactive demo rooms and thematic product environments. The store offers AV enthusiasts the opportunity to experience the world’s finest brands presented and displayed within various tailored environments.

“The UAE has always been an essential market for us and has proven its importance through unmatched customer responses,” said Dinesh C. Paliwal, Harman’s Chairman and CEO who made his inaugural trip to the region for the opening. “The harmanhouse team has been instrumental in development and communication of our brand profile and its popularity in the region. Through the inauguration of this landmark showroom, we aim to re-emphasize our confidence in the UAE, and make our customers a part of the most innovative experience harmanhouse has to offer.”

“The new showroom reinstates Harman’s long and innovative legacy of excellence in AV technology”, said M.A. Fadavi - Managing Director, Harman Middle East. “This revolutionary concept is our response to the phenomenal interest levels displayed by customers towards our products. We will reiterate our commitment with the opening of 100 harmanhouse outlets across the region in the next 5 years.”

The new harmanhouse showroom is a smart integration of technology, comfort and decor. The store is equipped with innovative demo concepts including a living room, thematic Jacuzzi and bath settings, kitchen, garden, conference room and Synthesis cinema offering an authentic movie theater experience. The showroom is located in the heart of the fashion avenue at the Dubai Mall and features numerous high-end products such as the JBL Everest and JBL K2.

Aside from the newly launched showroom in Dubai Mall, harmanhouse showrooms are located in Dubai at Sheikh Zayed Road, Mall of the Emirates, Dubai Festival City, Deira City Centre, and Al Nassr Square; Abu Dhabi locations include Marina Mall and Sharjah - City Centre.

About harmanhouse

harmanhouse is a market leader in home/professional/car infotainment with its power-packed line-up of the world’s leading audiovisual brands including JBL, Harman Kardon, Infinity, Samsung, AKG, Becker and MAFCO. These are brands that power over 70% of the world’s recording studios, more than 75% of cinemas worldwide built in the last 20 years, and are included in premier cars from makers including BMW, Land Rover, Rolls Royce, Mercedes Benz, Lexus and Mini Cooper.

About Harman International

Harman International (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets. The Company maintains a strong presence in the Americas, Europe and Asia and employs about 11,000 people worldwide. The Harman International family of brands spans some 15 leading names including AKG, Audioaccess, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Revel, QNX, Soundcraft and Studer. The Company’s stock is traded on the New York Stock Exchange under the symbol "HAR".

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