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HARMAN's Aha Radio Selected by Pioneer as Interactive Entertainment Platform in Flagship Navigation Systems 

05-January-2011 

Las Vegas (2011 Consumer Electronics Show) – HARMAN, the premium global audio and infotainment group (NYSE:HAR), today announced that its cloud-based Aha Radio™ platform has been selected by Pioneer Electronics (USA) Inc. to be an integrated feature in their new AVIC-X930BT and AVIC-Z130BT in-dash navigation products which will connect driving consumers to the world around them with on-demand, interactive, personalized radio.  Via an active Apple® iPhone® with the free Aha Radio App, owners of the Pioneer navigation systems will be able to quickly and conveniently access their favorite Web-based information and audio content directly through the touchscreen display of their in-dash units. The Aha Radio platform, combined with Pioneer’s expertise in creating the best in-vehicle audio and video user experience, will enhance the driver's enjoyment, comfort and ease-of-use through Aha Radio connected information and entertainment that is easier and safer to access while driving.

The Aha Radio compatible Pioneer AVIC-X930BT and AVIC-Z130BT will be available in March for a suggested price of $800 and $1200 respectively.  The Aha Radio iPhone app is currently available for free in the Apple iTunes store and can be downloaded at: http://itunes.apple.com/us/app/aha-radio-by-harman/id355829417.

Aha Radio is simple to customize.  Consumers can easily set preset buttons to read back their Facebook wall or Twitter feeds; to access and hear their favorite podcasts news and information (without ever having to sync); to audibly receive personalized traffic reports on the roads ahead of them; and/or get broadcast information on the closest restaurant based on their personal tastes and direction of travel.  Aha Radio has been integrated with the Pioneer navigation system to give users access to points-of-interest (POI) such as restaurants mentioned during an Aha Radio broadcast.  With a single touch of the Pioneer display, users can receive a guided route to its address.

"Consumers today want to always be connected to the world around them, even while in their car.  Through our new navigation systems and the Aha Radio service, we’re now able to provide a safer and more seamless method of accessing the Internet-based information and entertainment they’re demanding," said Ted Cardenas, director of marketing for the car electronics department, sales and marketing division of Pioneer Electronics (USA) Inc. "In addition, with the ever evolving Aha app and platform, our consumers will continue to get the benefits of updated content and the ever-changing Web without the need to continuously update their in-car entertainment system."

“We’ve developed the cloud-based Aha Radio platform in order to enable partners to safely incorporate dynamic Web content into their products. Our partners can focus on their user interface designs, relying on Aha to monitor and add new Web feeds, while also optimizing the data for each environment, such as the car in the case of Pioneer,” said Robert Acker, HARMAN VP and General Manager of Aha. “We are excited to announce Pioneer as our first hardware partner. The integration of Aha Radio into Pioneer products creates a system designed from the ground up to be used in a car as easily as switching radio stations with preset buttons.”

Outside of the car, the Aha Radio app on an iPhone gives users on-demand, interactive and personalized access to a wide variety of entertainment and information options through an interface designed to be quick, easy and intuitive.  When used with the new Pioneer in-dash systems, the interface is transferred to the units’ high-resolution touchscreen display and the Aha Platform becomes an additional source.

About Aha Radio

The Aha Radio platform and service was started in 2008 by a group of Web and multimedia veterans with a shared passion for delivering an “always-on,” connected lifestyle experience via dynamic audio content that originates on the Internet.  The platform blends user preferences, behavior, and predictive search technologies to deliver a customized information experience that even adapts based on the user’s expected traffic corridor. HARMAN acquired Aha in September, 2010.  HARMAN recently expanded its Silicon Valley presence by opening Aha Radio’s new headquarters at 394 University Avenue in downtown Palo Alto. The company is aggressively hiring talented engineers, product managers and marketers to grow its business. More information on open positions can be found at http://ahamobile.com/jobs.html.

About Harman

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems.  HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.5 billion over the twelve months ending September 30, 2010.  The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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