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BYD and Daimler Benz Joint Venture Chooses HARMAN for Branded Audio Solutions 

19-April-2011 
 

AUTO SHANGHAI 2011 – HARMAN, the premium global audio and infotainment group (NYSE:HAR), announced today that the upcoming  electric vehicle from the joint venture company formed by BYD Motors of China and Daimler AG, will include premium branded audio solutions from HARMAN.

HARMAN will provide premium audio for vehicles sold domestically in China, as well as for export to international markets.   The first HARMAN-built system is expected to launch on domestic vehicles in 2013, and will have two versions.  The top line model will feature 5.1 surround sound, an eight-channel amplifier, subwoofer and twelve speakers.  The second tier model will offer an eight-channel amplifier, subwoofer and 8 speakers.

 “We are honored to extend our work in China with our long time customer Daimler Mercedes-Benz, and build on our developing relationship with BYD,” said Dinesh C. Paliwal, the Company’s Chairman, President and CEO. “HARMAN sets the tone for loudspeaker technology, ensuring that every vehicle achieves the optimal sound experience through a tailor-made audio system.   We look forward to delighting a new generation of drivers and passengers with premium audio solutions.”

HARMAN maintains manufacturing and R&D operations in Shanghai, Suzhou and Shenzhen, serving key customers such as Shanghai General Motors and Geely Motors.  The Company recently announced a further US$100 million investment to bolster its manufacturing and research capabilities in the People’s Republic with new facilities in the city of Dandong.  With more than 1200 employees currently in China, HARMAN has an established base from which to supply the foreign and domestic Chinese automakers in what has become the world’s largest automotive market. 

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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