NEW DELHI, INDIA -- Harman International Industries Inc. (NYSE:HAR) said today that it has opened the largest specialty audio showroom in India, in cooperation with its partners, Sahil International. The 5,000 sq. ft JBL Entertainment Lounge will feature the company’s flagship multimedia and speaker line as well as products from sister brands including Harman Kardon®, Infinity®, AKG®, Mark Levinson®, Lexicon®, Revel® and JBL Synthesis®.
The new lounge features eight experience zones tailored to consumer lifestyles around the home and on the go. These plush environments allow customers to relax and test drive a wide range of premium Harman products including home theater, high-end stereo, multi-room and installation sound systems, computer and multimedia, iPod® accessories and headphones.
“This is another exciting step in leveraging the strong demand for premium entertainment products in India,” said Dinesh C. Paliwal, Harman’s Chairman and CEO who joined the New Delhi grand opening during a tour of key installations in Asia. “It is the first large-format store in India to feature exclusively Harman products and will be instrumental in strengthening our brand profile among the region’s loyal customers.”
“We are delighted to support Harman’s penetration of the India markets with this innovative new entertainment lounge,” said Sameer Kapasi, Brand Director for Sahil International. Our innovative marketing concepts and robust sales network across the country are a natural fit for serving the millions of audio enthusiasts who demand premium Harman products.”
This latest retail partnership complements a number of recent high-profile activities for Harman International in India, including audio systems for many Bollywood productions, the Great Indian Rock Event in Bangalore, and a massive political event which drew more than one million people in the state of Andhra Pradesh. Across Asia, Harman provided sound systems for more than a dozen key venues at the 2008 Olympic Games and serves leading automakers in the region with sound and infotainment systems.
About Sahil International
Sahil International (www.indiajbl.com) has been a leading consumer electronics importer since 1999, with a portfolio of products including Home Theatre, Car Audio, Headphones, Multimedia and DJ electronics. The company is the fastest growing in its product segments due to its innovative marketing and dedicated sales and service support. Sahil now operates eight showrooms featuring Harman products and plans to open similar outlets across India.
About Harman International
Harman International (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets. The Company maintains a strong presence in the Americas, Europe and Asia and employs about 11,000 people worldwide. The Harman International family of brands spans some 15 leading names including AKG, Audioaccess, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Revel, QNX, Soundcraft and Studer. The Company’s stock is traded on the New York Stock Exchange under the Symbol HAR