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Harman Strengthens Brand Identity Amidst Continued Growth Initiatives


STAMFORD, CT – April 29, 2010 – Harman International Industries, Incorporated (NYSE: HAR) announced today that the Company is implementing a new corporate brand architecture that best characterizes its position as the leading global house of brands for premium audio and infotainment.  The move comes amidst recent double-digit improvement in sales and earnings and aggressive growth initiatives focused on innovation, emerging markets, strategic acquisitions and brand awareness.

“This is a testimonial to our customers, investors and employees that a new and energized HARMAN is claiming its rightful position as the world’s preeminent provider of audio and infotainment solutions,” said Dinesh C. Paliwal, the Company’s Chairman, President and CEO.  “Although many stakeholders first met HARMAN through one or more of our legendary consumer brands, it is clear that many more now value the synergy and systems integration expertise made possible across our broader portfolio of distinguished brands.  By strengthening the association among these brands under one high-profile umbrella, we will demonstrate that HARMAN passion for innovation and financial strength are the unifying factors for value-added audio and infotainment solutions of virtually any scale.”

The new corporate brand resembles a forged steel stamp with the name HARMAN anchored to a steel blue field that symbolizes the Company’s diverse served markets and growth opportunities.  To strengthen the Company’s association with its popular individual brands, the phrase “by HARMAN” will accompany established product brand logos on digital, print and packaging materials.  The tagline Where Sound Matters will help celebrate the Company’s nearly 60 years of contribution to the science of premium audio.

“Although our brand names and markets are diverse, the name HARMAN has become a singular benchmark for excellence in audio and infotainment across the Automotive, Consumer and Professional fields,” said Paliwal.  “We intend to capitalize on both the legendary reputation of these brand ingredients and the unifying expertise that puts HARMAN into every package.”

The new logo succeeds a stylized orange “H” that has served Harman since the Company was incorporated in its present form in 1980.  The Company’s deep roots date to the early 1950’s when Dr. Sidney Harman and Bernard Kardon introduced a number of landmark audio products including the world’s first stereo receiver.  Through a series of strategic acquisitions and growth initiatives, the Company now enjoys numerous market-leading positions across the automotive, consumer and professional sectors and has earned two prestigious GRAMMY® awards for technical achievement.

HARMAN ( designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems.  HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.2 billion for the last twelve months ended March 31, 2010.  The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.


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