Fun, lifestyle, quality and innovation: these are qualities both MINI and Harman Kardon® share. These two iconic brands strike a balance between style and emotion, technical perfection and genuine passion. Now, MINI and Harman Kardon have joined forces to create an outstanding listening and driving experience that stimulates all the senses.
MINI is presenting to the market two new limited edition vehicles featuring Harman Kardon sound systems. The ‘MINI 50 Camden’ and ‘MINI 50 Mayfair’, each features a ten-speaker Harman Kardon sound system (available as standard or optional, respectively) and includes a powerful 480 watt Harman Kardon DSP amplifier. This exclusive new partnership will be celebrated at an official launch during the MINI United Festival in Silverstone, UK, May 22 - 24, 2009.
“MINI and Harman Kardon complement one another perfectly”, says Dr. Klaus Blickle, CEO and President of Harman International Automotive Division. “When you choose MINI you know you are getting a car that is the best in its class with a strong reputation for individuality, a fantastic experience, and a top quality finish. The Harman Kardon sound system that MINI is now offering as a factory-installed option for all models features high quality components and promises MINI drivers superior performance without compromise and impressive sound quality”.
The Harman Kardon brand is a world leader in the creation and production of high quality audio systems, and the sound systems developed for MINI is no exception. Working closely with MINI, Harman Kardon engineers have designed the perfect sound solution for the unique requirements of each MINI model environment. For example, the MINI convertible needs a system that can offer the same outstanding sound experience whether the top is up or down. For a faithful, three-dimensional sound, aspects such as the number, size, and position of the loudspeakers must be defined and the individual components have to be matched and acoustically tuned to optimum effect. Once the simulation tests on the virtual model have been successfully completed, the top acoustic experts employ direct audio comparisons in a final critical step to determine whether the results meet the brand’s high standards. Fine nuances are of course allowed where the sound has been tailored to the specific requirements of the model and target group.
For additional information, please visit
www.mini.com
www.harmankardon.com
Harman International designs, manufactures and markets a wide range of high-end audio and infotainment systems for the automotive, consumer and professional markets. Harman International maintains a strong presence in the Americas, Europe and Asia, and employs around 11,000 people worldwide. The Harman International family of brands includes internationally renowned brands such as AKG®, Audioaccess®, Becker®, BSS®, Crown®, dbx®, DigiTech®, DOD®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®, Revel®, QNX®, Soundcraft® and Studer®. The company's shares are traded on the New York Stock Exchange under the code "HAR.”