Ralph Santana is chief marketing officer of HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. Ralph currently serves on the Board of Directors for Dollar General Corporation (NYSE:DG).
Ralph has responsibility for 500 employees across four business units and drives all aspects of HARMAN's worldwide design and marketing strategies. This includes brand stewardship, artist relations, event sponsorship, market research and product innovation for all HARMAN product and technology brands including AKG®, harman/kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®. As head of design, Ralph is also responsible for overseeing Huemen, HARMAN's world class design agency focused on crafting human-centered technology to deliver next-generation customer experiences.
Ralph reports to President and Chief Executive Officer Michael Mauser and is a member of the Senior Leadership Committee (SLC).
Ralph is a member of the Wall Street Journal's CMO Network and was named an “A" list marketer by Advertising Age in 2011. In 2007, he was honored with Street & Smith's prestigious 40 Under 40 Award.
Before joining HARMAN, Ralph served as senior vice president and chief marketing officer for Samsung Electronics North America from 2010 to 2012. In that role, he was responsible for launching Samsung's U.S. e-commerce business and building out branding strategies that drove significant visibility, putting the Samsung brand at the center of culture.
Ralph's experience prior to Samsung included a 16-year career at PepsiCo Inc. (NYSE:PEP) that spanned multiple international and domestic leadership roles in marketing. During his tenure at PepsiCo, Ralph served as vice president of Sports, Media, Branded Entertainment, Colas and Interactive Marketing, vice president of Consumer Promotions and Customer Marketing and he led marketing for the Caribbean region. He also held positions with Frito-Lay's international and North America operations.
Prior to PepsiCo, Ralph worked for Beverage Marketing Corporation as a beverage industry consultant designing market entry and expansion strategies.
Ralph received his MBA from Duke University's Fuqua School of Business and his Bachelor of Arts in English Literature from Dartmouth College.