INDIA – JBL and Warner Bros. Discovery Global Consumer Products India announced a collaboration timed to the big screen debut of “Superman,” from Writer/Director James Gunn, releasing in theatres on July 11. Celebrating the film’s score, sound and thundering action-packed scenes, JBL launches its 360-degree marketing campaign, “The Sound of Greatness” featuring its premium Live Series Headphones, True Wireless earbuds & Soundbars.
In 2000 retailers across India, JBL is creating exclusive Experience Zones & Walls with powerful, immersive, crystal-clear sound, allowing visitors to experience the latest “Superman” trailer enhanced by JBL Soundbar's revolutionary Dolby Atmos and MultiBeam technology.
JBL is amping up its retail activation game with fun, fan-first experiences. A comprehensive retail activation strategy includes the exciting engaging points program where customers can win premium JBL products and exclusive official “Superman” products.
JBL’s presence across online and offline retail will carry a cohesive and visually rich campaign featuring co-branded POSM, visual merchandise, and exclusive official “Superman” promotional products, offering fans an interactive way to engage with the story and sound of the all-new “Superman” film.
On the social front, the energy continues with #TheSoundofGreatness, a digital campaign inviting fans to share what makes their favorite JBL product ‘powerful’. Whether it’s the bass, the design or the experience, select fans will win tickets to catch “Superman” on the big screen, blending fandom with brand love.
“JBL is synonymous with powerful audio that inspires through sound, making them an ideal partner to engage fans around Superman, the original Super Hero who has inspired generations for more than 85 years,” added Vikram Sharma, Group Vice President for APAC, Warner Bros. Discovery Global Consumer Products. “We’re excited for fans to see these two forces coming together for a series of high-performance experiences, promotions, and activations.”
“We are excited to collaborate with Warner Bros. Discovery Global Consumer Products India on this iconic partnership as it brings together two powerhouses that boast a decades-long legacy of bringing joy, happiness and inherent goodness to people’s lives. Both brands have redefined how people experience joy—through movies, music, and more. This collaboration allows us to align with pop culture in a meaningful and strategic way, elevating brand perception through premium entertainment while owning a narrative that resonates across generations”, said Vikram Kher, Vice President, Lifestyle, HARMAN India. He further added, “It reinforces JBL as the definitive choice for immersive sound in home & personal entertainment and expands our loyalty base by tapping into the passion and loyalty of Superman fandom across India.”
The partnership celebrates two entertainment giants as DC Studios and Warner Bros. Pictures bring Superman back to the big screen, while JBL has consistently revolutionized sound experiences across movie theaters, concerts, and homes globally. This collaboration represents the perfect fusion of cinematic storytelling and audio innovation, with JBL demonstrating its commitment to owning every milestone in sound history.
